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Market Research

We specialize in the data collection and analysis of information, covering macroeconomic and business aspects in order to facilitate decision-making.

Highlights

Research Modalities

Consumer marketing

Segmentation
Consumer panel
Consumer tracking
Usage and behavior
Pricing research
Shopper research

Brand
Equity

Brand Equity Model
Attributes identification
Image and positioning

Innovation and development

Attributes identification
Market sizing
Sales projections
Concept and name testing
Product and packaging testing

Quality of Service

Satisfaction Surveys
Customer Satisfaction Model
Loyalty models

Customer marketing

Store location model - Store Check
Channel promotions
Point of Sale Influence Area

Media and advertising

Advertising Pre-test
Advertising Tracking

Competition

Structural analysis
Competitive density Market share

Price

Price sensitivity using Conjoint Analysis.
Price estimation using the Price Sensitivity Meter (PSM) tool..
Brand-Price Trade Off (BPTO)..

Do you want more information

We will be pleased to assist you via WhatsApp: +58 4242507633, via email mercadeo@datanalisis.com
or by filling out the following form