Opinion research provides information on issues of national or specific interest to a given population in the social, economic or political sphere.
They are surveys that explore the perceptions, feelings, beliefs, values, needs and expectations of the target population in reference to the major issues that affect their social, economic and political development.
Thereby, they help to project or anticipate possible courses of action for society.
This makes them very useful for governmental and non-governmental companies, the media, and political actors, among others.
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We help you to facilitate decisions with market studies.
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